Ethos

The responsible use of fur, by definition, means using the highest humane harvesting standards, managing fur bearing animals with principles of conservation biology, and, generally demonstrating the utmost care & respect for wild animals and their habitats. It is for these reasons we exclusively use fur from Genuine Mackenzie Valley Furs and the Klondike Soft Gold programs.

We live in the north where many aboriginal people harvest fur in a sustainable manner for subsistence purposes. We believe that fur harvesters are Stewards of the land that share values with other conservationists and this aided by their vested interest in wildlife habitat.

Harvesting fur sustainably requires the preservation of wildlife habitat and to put our money where our mouth is, we are directing a significant portion of our profits towards conservation of wildlife habitat.